Aggregators offer great opportunities for food delivery and exposure to a broad audience. However, there are multiple reasons why having your own mobile app is beneficial:
Direct Customer Relationships. Aggregators control customer interactions, leaving you with fewer opportunities to personalize the experience and build direct relationships. Your own app allows you to communicate with customers directly.
Independence. With your own app, you are not dependent on aggregator policies and fees. As your customer base grows, you can eventually reduce your reliance on aggregators or negotiate better commission rates.
Lower Commission Fees. Aggregators charge high commissions on every order. With your own app, these additional costs can be significantly reduced or eliminated altogether.
Brand Control. Your app fully represents your brand and values, allowing you to enhance customer perception of your business.
Marketing & Analytics. Your app enables you to run more effective marketing campaigns, gather customer behavior data, and optimize your sales strategy.
Customer Loyalty. Customers who download and use your app are more loyal to your brand. You can offer exclusive deals, discounts, and bonuses through the app, increasing satisfaction, loyalty, and repeat orders.
Having your own app doesn’t mean abandoning aggregators altogether. Many businesses successfully use both approaches to maximize their reach and leverage the benefits of each.